Every agency is getting the same question right now: Can AI just do this?
The answer is yes, for some things. No, for others. And yes, but not the way you think for most of the rest.
What AI Has Actually Changed
AI is genuinely good at commodity work now: writing first drafts of copy, generating mockup layouts, analyzing competitor activity, running multivariate tests, optimizing ad spend.
Your clients know this. The honest answer is they still need you for judgment, strategy, and accountability.
Where Agencies Still Win
Strategy, Accountability, Iteration based on reality, Integration. These are what separate good agencies from commodity tools.
