Paid Advertising Demystified: Google & Meta Ads 101

Paid advertising is how most of your clients acquire customers right now, and also how most of them waste money without knowing it.

What Separates Good Campaigns from Wasted Spend:

• Good campaigns know exactly who they're trying to reach
• Good campaigns test creative constantly (70% of ad performance is creative)
• Good campaigns measure continuously (cost per acquisition, not cost per click)
• Good campaigns cut ruthlessly

Google Ads works when your audience is actively searching. Meta works when your audience is passively scrolling.

The mistake most agencies make: setting it up once and leaving it.