Your client has a website. They want to know if it's working.
The Seven Numbers That Matter:
- Conversion Rate - What percentage of visitors actually do the thing?
- Cost Per Acquisition - What did it cost to get that one customer?
- Traffic Sources - Where are visitors coming from?
- Page Load Speed - Measured in seconds. Every second slower costs 7% of conversions.
- Bounce Rate - How many visitors leave without doing anything?
- Customer Acquisition Cost vs Lifetime Value - The number that tells you if the business is sustainable.
- Return Visitor Rate - What percentage come back?
